Simple design performs much better than complex ones. Today’s consumer is tired of being bombarded with useless information that they have to sift through in order to find your message. If you want to interest your prospects and clients, make it easy on them, and keep it simple.
Keep it Unified
Unification among your website, advertising, communication, and overall brand is very important to your identity. Repetition is crucial for retention, and mixing up your style or message is just confusing to the viewer, and you are likely to lose them. Keep it simple and keep it unified.
Keep it You
Let your uniqueness stand out and attract your prospects. People have more confidence in a company who stands by their products and services. Let them know that you are confident and that they can trust in you to take care of them. Keep it simple, keep it unified, keep it YOU!